Atelier Merel

Atelier Merel is a premium fashion agency based in Amsterdam, covering the Benelux market.

Built on quality, individuality and connection, we represent unique and exclusive brands in fashion, swimwear, accessories and home – each one carefully selected with love and attention.

Our focus is on brands that tell a story, make you feel good, and bring something truly special.
Atelier Merel is about more than just fashion – it’s about style with substance, a curated aesthetic, and meaningful partnerships.

Let’s connect.

About Merel

With a background in fashion and experience in sales, strategy and account management, I founded Atelier Merel out of a deep love for building and growing unique, high-quality brands.

What drives me is helping brands thrive – without losing their essence. I naturally build strong connections, whether with brands or people, and believe in the power of meaningful stories, personal relationships, and fashion that empowers you – from the inside out.

Atelier Merel

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